Crave™, an innovative chocolate milk product manufactured by Upstate Niagara Cooperative, secured a multi-year partnership with Cedar Fair Entertainment Company to make Crave the exclusive “flavored milk” at select Cedar Fair properties nationwide.
CRAVE will be sold at the following Cedar Fair properties: California’s Great America in Santa Clara, Calif., Carowinds in Charlotte, N.C., Dorney Park & Wild Water Kingdom in Allentown, Pa., Kings Dominion near Richmond, Va., Kings Island near Cincinnati, Ohio, Knott’s Berry Farm in Buena Park, Calif., Knott’s Soak City Waterparks in Palm Springs and Chula Vista, Calif., Michigan’s Adventure in Muskegon, Mich., Valleyfair in Shakopee, Minn., Worlds of Fun and Oceans of Fun in Kansas City, Mo.
“Cedar Fair is known for operating the best amusement parks in the world and partnering with them is a major accomplishment for Upstate Niagara Cooperative, its member farmers and Crave,” said Ken Voelker, director of marketing at Upstate Niagara Cooperative.
The partnership includes multiple points of sale placements, fully-integrated media support, in venue signage and exclusive product placement and licensing rights.
“We are always looking at new products and services that we feel will enhance our guests’ experience,” says Bob Wagner, corporate vice president of strategic alliances for Cedar Fair. “Crave is an ideal partner for Cedar Fair, and we are excited to introduce such a revolutionary beverage to our guests this season. We look forward to growing our relationship with Upstate Niagara Cooperative in the future and welcome them to our team.”
So, while your seeking thrills this summer at Cedar Fair, don’t forget to grab a Crave and enjoy!